Why Pay-Per-Lead Models Are Costing Insurance Agents More Than They Realize
If you’re an insurance agent, you’ve probably heard about pay-per-lead (PPL) models. On paper, they sound amazing—quick results, instant connections, and a constant stream of leads delivered right to your inbox. It’s hard not to get excited about the idea! But here’s the thing: while PPL models may seem like the perfect solution, they often come with hidden downsides. From unexpected costs to wasted time and missed opportunities, they can leave you feeling more stressed than satisfied. Let’s dig a little deeper into why they might not be the golden ticket they appear to be. Why Pay-Per-Lead Models Are Costing Insurance Agents More Than They Realize Let’s break down why pay-per-lead models might not be the golden ticket they seem and what smarter alternatives you should consider: 1. The True Cost of "Paying Per Lead": When you hear “pay-per-lead,” your first thought might be, Great! I only pay for what I get. But here's the kicker—what you’re getting might not be what you...